Illinois governor Quinn is going to Brazil to drum up trade and investment links. This is his fourth such trip of the year and seventh of his term. Cabinet level trips from the US government are more frequent. Even Canada and the UK are in on this act. Simple lesson here…. if you want to engage the region, visit it and take business and civil society groups with you. Make it easy for them to go with you. South America is not that much further by plane than China.